Managing the brand identity of three bustling Toronto salons was a dream gig. Over nearly a decade at Parlour, I wore multiple hats—creative director, social media manager, photographer, videographer, graphic designer, makeup artist, and event planner—mastering the art of adaptability.

Recognizing and nurturing passion and creativity, coupled with effective leadership, were the keys to crafting a brand with real substance. In a dynamic role where every day brings new challenges, managing a team of 30 amidst a whirlwind of clients was
a chaos I thrived in.